Serif launches Affinity Photo, a Photoshop alternative for Mac

Serif has launched Affinity Photo software, an alternative to Adobe Photoshop for Mac users. The company touches on a couple different notable selling points: its software is considerably cheaper than Photoshop, but no less robust, and comes with the added benefit of silky-smooth operation, at least according to its maker. Additionally, because it is newly created for the latest hardware, Serif says Affinity Photo offers performance that Photoshop struggles to match.